This conceptual non-profit organization needed branding identity that conveyed the vision and mission, as well as all corresponding collateral such as pamphlets and application forms. Due to the two separate demographics, there were two distinct kinds of forms needed, including one specifically for an older target audience with difficulties reading smaller print.
In addition, a website and corresponding smart phone application were also designed. The design takes the demographic into account, incorporating simple elements, such as circles, to enhance the brand identity and reinforce the concept of the non-profit organization.
