about

logic is not the absence of emotion or creativity, but the application of them.

With over a decade of experience in web development, art, and design, I love exploring new ideas and I'm passionate about solving interesting problems in tailored ways.

I have experience using the Adobe Creative Suite, office suites, and even custom databases. I believe in life-long learning and am always looking for opportunities to improve my skillset and learn new techniques, crafts, and applications.

 

If you’re looking for a problem solver who enjoys difficult challenges and providing solutions, let's work together!

Take a moment to browse the available art for sale, or request a quote for my services. Supporting my business helps put my kids through extra curricular activities like hockey and dance.

my values

My values are shaped by my relationships to the land and people I care about.

I do not believe in profiting from Indigenous clients. 

I am descended from settlers, currently living uninvited on unceded traditional land stewarded by the Dunne-za, Saulteaux, Tse’khene, and nehiyaw nations, in Treaty 8 territory. I will only charge my costs of doing business to Indigenous clients as a way of reparation for historical and systemic wrongdoing.  

I have a responsibility to be sustainable in my business practices and accept work that aligns with my values.

My partner and our 4 children are First Nations belonging to wet'suwet'en and nehiyaw nations. As we raise our kids with teachings and traditions, being good stewards is a common thread. I will prioritize on-demand products rather than storing inventory in excess. I will choose sustainable materials where possible, including repurposing materials from second-hand sources.

We can learn a lot from examining other perspectives and understanding experiences from those who are different from us.

My family is comprised of neurodivergent people. We share common and unique challenges between us. This shapes how I approach problem solving, exploring less-travelled roads to determine if there are solutions "outside the box". 

We are not free until everyone is free.

I have an obligation to learn about and understand the ways in which oppression happens, even (perhaps, especially) if I'm not personally being oppressed. The way forward is through strong communities, and we all have something to learn from each other.

Personal values become business values, and vice versa.

By stating my personal values as business values, it will become easier to ensure my business upholds these values, rather than corrupting my personal values for profit.
bekka leigh logo comprised of lowercase text in a mint green next to a geometric sea turtle in orange and mint. In darker green, a label pointing to the text with orange arrow reads humanist hand lettering.

a brand story

A lot of the time, we look at logos and see only what we expect to see. But a many logos have hidden messages or meaning in them. The popular brands become memes or fill up click-bait articles with all the details and backstory. Meanwhile, some brand and logo stories are hidden in plain sight.

Let's unpack the logo for bekka leigh!

First, the text is hand lettered in an italicised humanist sans serif style. It leans just enough forward to lead toward the sea turtle on the right. The eye wants to connect the top of the "h" to the sea turtle arm.
bekka leigh logo comprised of lowercase text in a mint green next to a geometric sea turtle in orange and mint. In darker green text labels read "sea turtle, turtle island" and " golden ratio triangles" with orange arrows pointing to the geometric sea turtle.

I chose a sea turtle for so many reasons: sea turtles tend to live a long life; they have wise looking faces; they remind me of the importance of our oceans when considering the health of the planet; and they remind me of traditional stories friends have shared about Turtle Island (also known as North America, among other names) which help remind me of my place as uninvited settler on unceded and unsurrendered land.

I've also long been fascinated by Fibonacci sequences and the golden ratio, which connects the natural world to art and design. So the sea turtle is contrived of golden ratio triangles, a pentagon, and a heptagon.
bekka leigh logo comprised of lowercase text in a mint green next to a geometric sea turtle in orange and mint. In darker green, text label reads "facing right = future oriented" with orange arrow pointing to the geometric turtle.

In logo design in Western cultures, it's long been thought that left-facing elements were looking to the past, while right-facing elements are looking to the future. I think my intuition and pattern-recognition skills help me look forward and plan ahead quite well, and I wanted to convey that in my personal brand.

The last consideration is the colours I chose. These are very specific with personal and professional messages tied to them. I did have other colour palettes in mind, but this combination was always my first choice.