Sometimes the brand or logo of an established business or organizations needs a little bit of a refresh. This can happen if the logo has been degraded by using copies of copies, or enlarging a smaller image so it becomes pixelated.
Such was the case for the Tumbler Ridge Community Arts Council — a community based arts and culture group operating in a north east region in British Columbia. The TRCAC has a long-standing history in the community, and it was time to give the logo an update.
The first step was to digitally trace the tree. This was a little bit tedious, but it came out really well.
The next step was to locate the font. If I hadn't been able to locate the font, it would have been more digital tracing, or sourcing a similar font, or even a completely new typeface. I got lucky! MyFonts.com's What The Font tool was able to find the exact match: Entebbe by SoftMaker.
I loved how great the logo looked without the extra pixel noise, but it felt like something was missing still. Taking the spirit of a community arts and culture society to heart, I played around with some additional elements.
I added some paint strokes in contrasting colours. I initially thought some 3D effects would give a real paint stroke feel, but I couldn't quite get the texture I was envisioning.
I also created a square version for social media profile images so that the logo would still be readable at smaller sizes, and wouldn't need to be cropped awkwardly.
The end result met with a lot of enthusiasm from the council members!
![Stage 2 of the TRCAC logo refresh: tree, word mark in dark grey-blue, overlaid two overlapping paint strokes. One stroke in pumpkin orange, the other in medium turquoise.](https://cdn.shopify.com/s/files/1/1744/5739/files/Artboard_6_480x480.png?v=1676006798)
![Square version of the TRCAC logo with slightly more intense paint strokes, and just the TRCAC initials aligned vertically, rather than the full society name.](https://cdn.shopify.com/s/files/1/1744/5739/files/TRCAC_art_image-2_copy_480x480.png?v=1676007083)