Logo Refresher – TRCAC

Sometimes the brand or logo of an established business or organizations needs a little bit of a refresh. This can happen if the logo has been degraded by using copies of copies, or enlarging a smaller image so it becomes pixelated.

Such was the case for the Tumbler Ridge Community Arts Council — a community based arts and culture group operating in a north east region in British Columbia. The TRCAC has a long-standing history in the community, and it was time to give the logo an update.

The first step was to digitally trace the tree. This was a little bit tedious, but it came out really well.

The next step was to locate the font. If I hadn't been able to locate the font, it would have been more digital tracing, or sourcing a similar font, or even a completely new typeface. I got lucky! MyFonts.com's What The Font tool was able to find the exact match: Entebbe by SoftMaker.

I loved how great the logo looked without the extra pixel noise, but it felt like something was missing still. Taking the spirit of a community arts and culture society to heart, I played around with some additional elements. 

I added some paint strokes in contrasting colours. I initially thought some 3D effects would give a real paint stroke feel, but I couldn't quite get the texture I was envisioning.

I also created a square version for social media profile images so that the logo would still be readable at smaller sizes, and wouldn't need to be cropped awkwardly.

The end result met with a lot of enthusiasm from the council members!