Logo Refresher – TRCAC

Sometimes the brand or logo of an established business or organizations needs a little bit of a refresh. This can happen if the logo has been degraded by using copies of copies, or enlarging a smaller image so it becomes pixelated.

Such was the case for the Tumbler Ridge Community Arts Council — a community based arts and culture group operating in a north east region in British Columbia. The TRCAC has a long-standing history in the community, and it was time to give the logo an update.

Logo for Tumbler Ridge Community Arts Council, consisting of tall evergreen silhouette and text in green on white background

The first step was to digitally trace the tree. This was a little bit tedious, but it came out really well.

The next step was to locate the font. If I hadn't been able to locate the font, it would have been more digital tracing, or sourcing a similar font, or even a completely new typeface. I got lucky! MyFonts.com's What The Font tool was able to find the exact match: Entebbe by SoftMaker.

Stage 1 of the logo refresh for TRCAC: the original tree and wordmark, in sharper detail, and in dark grey-blue.


I loved how great the logo looked without the extra pixel noise, but it felt like something was missing still. Taking the spirit of a community arts and culture society to heart, I played around with some additional elements. 

I added some paint strokes in contrasting colours. I initially thought some 3D effects would give a real paint stroke feel, but I couldn't quite get the texture I was envisioning.

I also created a square version for social media profile images so that the logo would still be readable at smaller sizes, and wouldn't need to be cropped awkwardly.

The end result met with a lot of enthusiasm from the council members!

Stage 2 of the TRCAC logo refresh: tree, word mark in dark grey-blue, overlaid two overlapping paint strokes. One stroke in pumpkin orange, the other in medium turquoise.
Square version of the TRCAC logo with slightly more intense paint strokes, and just the TRCAC initials aligned vertically, rather than the full society name.


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