Pinball Alley Vintage, located in Port Moody, has survived the hardest time period in business: the first two years. In need of a fresh identity and looking to expand the business, this branding and advertising project explores the experiences associated with historical eras, with a special emphasis on the mid-20th century.
The specially designed app allows users to take photos of themselves or their surroundings and add illustrated elements that reflect the products the store carries as well as other aspects, such as clothing and hairstyles reminiscent of the era.
